Hair color Philosophy

Our commitment to color

The essential concept of developing LebeL hair color products is the universal with beautiful color expressions that only professionals deliver. Hair designers yearn to help customers be beautiful and special, not just dye the customerʼs hair with the requested color. We believe that the function of salons is to consistently meet such particular desires. Unlike paints on a white canvas, hair color adds subtle nuances and expresses a bold design in contrast to the base hair color, which differs according to the individual. For that reason, we pay close attention to undertones and the transparency of every color as we strive to develop a vast lineup of products. By adding professional techniques in these steps, products function simply and efficiently without complicated processes. Another key point is to care for hair, the essential material. Even when beautiful hair design is created, if the material is damaged during each hair color treatment, the hair quality degrades and the hair can no longer be colored. Design and care will not work if one component is missing. The care technology for hair color is found in the hair color cream, where all products appear to be the same. Although it is difficult to understand, customers will definitely appreciate after continued use. LebeLʼs perennial goal is to develop hair color that grows with salons based on this philosophy.

Technology

LebeL changes the fundamental
structure of cream bases

The formulation for the design of cream bases of hair colors affects beautiful color development, long-lasting design, and care effects. The dyeing power of traditional liquid crystal cream bases of hair colors has been improved by increasing the permeability into the hair. In comparison, the W/O/W-type cream base of the Materia series has a completely different structure than traditional O/W-type cream bases, including liquid crystal cream bases. The oxidation dye could only penetrate the aqueous phase part of the cream, but with our innovative formulation, we succeeded in trapping the oxidation dye inside the oil droplets for the first time. Thus, the oxidation dye can be delivered to the oil phase part inside the hair shaft, which is effective for fixing the dye color and making it bright. With less alkali and dye compared to conventional hair colors, the unique technology of Materia can boost the functions of color development, lasting design, and low-damage formulation at the same time. This allows the designability, which is the basis of in-salon hair color, and hair care, which is essential to acquire repeat customers, to achieve at a higher dimension.

LebeL changes the fundamental
structure of cream bases

Evolutionally advanced and formulated with twelve plant oils, Materia G supplies oil to aging hair, which is prone to oil shortages, to maximize the functionality of W/O/W. This helps achieve the coverage of gray hair and color expressions at the same time, which was difficult in the past. Mature women, who are sensitive to trends, can continue to enjoy the shade and expression of different hair colors.

Perm Philosophy

Our commitment to
damage care and ridges

For the enjoyment of fashion and style in wide-ranging ways, hairstyles with curves such as waves or curls are essential. Compared to women in Europe and North America, Asian women have a flatter bone structure. For feminine, elegant expression, adding curved lines to hairstyles is the most effective. In recent years, a growing number of advanced fashionistas use curling irons to style permed hair or combine hair arrangements for more styles. Even so, recent consumer studies show that the number of women who currently perm their hair is at a record-low while the number of women who have never permed their hair is at a new high. The top reasons for not getting a hair perm are fear of damage to the hair (57%) and hair care requires a lot of work (26%). <From the 2015 NBBA salon user survey/n=5000> To mitigate these weaknesses, LebeL took another look atdamage care and focused on the hairʼs beautiful ridges, which support professional techniques. Without damaging the hair, LebeL supports professionals in creating hair design and ideal waves and curls for bringing out the beauty in customers by simply responding to and considering the activation of curl formation ideal for individual hair types and conditions. Our commitment to high quality creates a culture where customers feel more comfortable about trying perms. This expands the design possibilities for customers to change hairstyles and easily enjoy curly hair in the morning. We believe that our commitment helps customers to look more beautiful anytime they visit salon.

LebeLʼs aspiration for ideal curls.

Evolutionally advanced and formulated with twelve plant oils, Materia G supplies oil to aging hair, which is prone to oil shortages, to maximize the functionality of W/O/W. This helps achieve the coverage of gray hair and color expressions at the same time, which was difficult in the past. Mature women, who are sensitive to trends, can continue to enjoy the shade and expression of different hair colors.

Washing away the source of damage.

LebeL developed products to mitigate hair damage. In addition to damage mitigation, we took another look at removing the damage. Even when we focused on reducing the strain on hair by being particular about the formulation, the hair is always damaged by bad components during activation, which remain in the hair, as long as curl-formulation components are used in the first agent. LebeL developed a new chemical shower, which is formulated
to wash away the source of damage besides damage care from product specifications. The chemical shower reduces hair damage, creating soft, bouncy hair, while washing away odors, which are another major problem.

Our commitment to shampoo

Shampoo forms the basis of hair care. From the founding period, LebeL remains particular about the belief, which is shampoo washes the scalp gently and thoughtfully. Because of this, LebeL never considers adding silicon in the past. The scalp is the root of creating healthy hair and beautiful hair design. While it has become common knowledge that scalp care is important nowadays, LebeL continues to pay much attention to the mildness of shampoo based on the idea that fundamental hair care is daily scalp care, namely, shampoo.
Shampoo imposes damage to the cuticles on a daily basis and also affects the perfection level of various techniques such as hair treatment, color and perm. That is why it is important not to forget the significance of shampoo. We are also committed to considering the strain on the hands and fingers of professionals who repeatedly wash customersʼ scalp and hair on a daily basis. The functions necessary for hair care are changing with the times. Daily shampoo, perm, hair color, treatment, spa and anti-aging care were not always so common. While responding to the needs of each time, one thing never changes, which is shampoo forms the basis of hair care. LebeL will continue to remain particular about shampoo for the future.

Personalizing shampoo base.

Recently, anti-aging care has come into the spotlight. For hair care, there is an increasing need for anti-aging care for mature women. LebeL developed Viege shampoos with a focus on the scalp and hair condition unique to mature women. As for the basic function of mildly washing the delicate scalp, the component used for baby shampoo, sulfosuccinic acid-based, is formulated as a new base. This allows for gentle washability and complete cleansing of excess sebum and unpleasant odors. In addition, we focused on the cause of hair roughness and dryness that women experience as they age, which is a metal ion. Aging hair is prone to attracting metal ions in tap water. By preventing the attachment of metal ions, it protects the hairʼs touch and shine for mature women while helping the penetration of the treatment component. This is the latest technology from the power of vegetables.

Resetting is a new feature for
mature women.

LebeLʼs shampoos in the IAU series have different surface acting agents, which form the base. We prioritize the design of shampoo for individual skin types and functions. The surface acting agent in shampoo is the foam for removing dirt, which is the heart of its basic function. We pay critical attention on the characteristics of the surface acting agent and change the base of each item, such as coconut amide-based, acid soap-based, and amino acid-based, to meet the necessary functions. Generally, the base stays the same for shampoos in the same series, LebeL believes that the foundation of hair care is to carefully wash the scalp. Based on this belief, we use a personalized base, which is our answer as a professional brand that walks side by side with hair salons.

Our commitment to hair textures

The pursuit of ideal shine.

While there are many types of hair shine, there is a clear distinction of likes and dislikes between glare and radiance. LebeL pursued the ideal shine sought by professionals when creating womenʼs hairstyles, and found it was a fresh shine. The component used to deliver this shine is low molecular hydrogenated polyisobutene, which is formulated in TRIE Juicy.
This allows the hair to express its natural and fresh shine. Because hydrogenated polyisobutene reflects light with the same wavelength as water, it reflects off the surface and inside of the hair. In addition, the depth of light is created by combining the reflections. This impresses the human eye that the shine looks fresh.

The pursuit of soft, bouncy texture.

Although it is extremely difficult to judge whether the texture of soft and bouncy is perceived by sight or touch, the raw ingredient used to express the texture is powder. However, each type of powder has its own role, function, and characteristic, and in the TRIE Powder series, a blend of multiple powder types is used to deliver each element of light, movement, and touch. Each item incorporates the formulations of different types of powder to create a soft bounce for a voluminous look, a soft bounce for a natural airy feel, and a soft, bouncy touch for the best balance. This allows expressing and enjoying many different types of soft, bouncy textures by selecting TRIE products.

Men’s Philosophy

Our commitment to men

In the past, products for men were mainly for personal maintenance in consideration of the look from othersʼ perspective, such as the desire to look clean and the desire to impress. However, now that the awareness of personal maintenance is standard practice, men are changing and want to express themselves. Instead of how one looks from othersʼ perspective, men are particular about their own appearance for themselves. Whether at work or play, men wish to look more stylish and want to enrich their lifestyles. LebeL believes that is menʼs new value in beauty. At times, they want to look intelligent or look fresh and casual, so that they look attractive in the various scenes of life. LebeL offers a comprehensive proposal from hair care to styling for menʼs unique conditions to develop the menʼs series for expressing themselves with confidence. Everything from washability to the texture of the finished style, and from red bottles to the application into a palm, we want our menʼs products to be unique and beyond comparison. Promoted to become products like no other, our wish is that our menʼs beauty products inspire and make men proud.

Hair and scalp care for men

Compared to women, menʼs skin has one-third the moisture and three times the sebum. They reach the peak of sebum secretion in their 30s. This indicates a harsh environment of the desert and marsh. LebeL focuses on conditioning sticky and dry skin. The THEO series offers a variety of features for conditioning for the balance of moisture and sebum. For the mechanism of shampoo, the secret is the foam that cleanses while leaving moisture in the scalp and hair. Even when washing the hair, the dense foam works as a cushion and cleanses the stickiness and source of odor mildly and carefully. The product conditions the hair and scalp to become moisturized and smooth, targeting the conditions unique to men.
Hair and scalp care for men Thinning hair is a timeless problem for men to overcome. Thinning hair is characterized by a shortened growth period, which causes insufficient hair growth and advanced downy hair. LebeL focused on the problem and concluded that habitual daily care is essential for hair growth. In addition to continuous care to protect the existing hair by providing support for resilience and firmness, THEO Scalp Builder was developed to promote hair growth and create strong and abundant hair during the course of developing the hair growth tonic. By considering the scalp as the soil, hair as the trees, and hair roots as the seeds, for example, Scalp Builder approaches the hair roots, which are seeds. Also, Hot Mint Spa was developed to take care of the soil for a healthy scalp, as well as to condition the scalp environment. Professional hand technique and our menʼs products help condition the scalp and hair for a healthy environment.

Hair growth care for men

Thinning hair is a timeless problem for men to overcome. Thinning hair is characterized by a shortened growth period, which causes insufficient hair growth and advanced downy hair. LebeL focused on the problem and concluded that habitual daily care is essential for hair growth. In addition to continuous care to protect the existing hair by providing support for resilience and firmness, THEO Scalp Builder was developed to promote hair growth and create strong and abundant hair during the course of developing the hair growth tonic. By considering the scalp as the soil, hair as the trees, and hair roots as the seeds, for example, Scalp Builder approaches the hair roots, which are seeds. Also, Hot Mint Spa was developed to take care of the soil for a healthy scalp, as well as to condition the scalp environment. Professional hand technique and our menʼs products help condition the scalp and hair for a healthy environment.

Beauty x Ecology

For harmony between “Salon Work” and “Global Environment” Beautiful luster on the hair and the earth for the future.

“ECO-ist”, formula research project on environmental-friendly projects

Through the ECO-ist project, LebeL have been proactively pursuing on development of formulas that make less of an impact on the environment and working to adopt eco-friendly products such as paper packages that generate less garbage. We support salon work with minimizing the environmental impact.

Ratio of “eco-products” comes to 87.9%

Ratio of LebeL products which are environment-friendly “eco-products” comes to 87.9%. LebeL have considered the environmental impact when developing and manufacturing products

Seven environment-conscious points

In 1999, LebeL replaced PVC containers for perm agent to paper containers so as to reduce the number of PVC containers which generate dioxins when incompletely incinerated. As for product containers, we have proactively adopted paper-based containers which contain minimal plastic and pouch containers which help reduction of garbage volume.

eco seven

  • Use of volume-reduced containers
  • Use of easily-biodegradable surfactants
  • Streamlining of packaging
  • Paper resource saving
  • Volume-reduced products
  • Partial re-use of containers
  • Easily-biodegradable design with
    different materials

Everything is to light you up

ESSENCEEssence of LebeLPursuit of “Universal beauty” and “Beauty of the times”

“Universal beauty” exists in each one of us, as the texture of fresh hair, a personʼs unique attractiveness and so forth. It is a beauty that can be brought out by the hands of professionals, “Beauty of the times” is the kind of beauty that expands the possibilities of expression with new styles and leads the era. It is the essence of LebeL to pursue beauty from these two perspectives.

VALUEWhat LebeL providesProposal for free options and new market creation

LebeL will continue to propose a wide range of options in terms of techniques, creativity, and businesses in order to expand the potential of salons to infinity. As also continue to work actively to develop products that can produce new beauty and challenge the creation of new markets. We constantly support the growth of salons and strive to be a more reliable partner

VISIONWhat LebeL aims atContribution to society by creating a beauty and barber culture

The wish of LebeL is to lighten up every person who seeks beauty via salons. We believe that the accumulation of our experience will lead to the prosperity of the industry and eventually help to create a beauty and barber culture. Through these activities, we aim to contribute to society.